[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” custom_padding=”8px|||||” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/11\/Imagination_logo_W_flat.jpg” _builder_version=”4.27.4″ _module_preset=”default” title_text=”Imagination_logo_W_flat” align=”center” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” min_height=”367px” custom_padding=”0px||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ custom_margin=”0px||0px||false|false”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font||||||||” text_font_size=”25px” text_line_height=”1.75em” custom_margin=”||110px|||” text_font_size_tablet=”25px” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Imagination is a leading Brand Experience Agency with a mission to craft unforgettable memories, shape cultural narratives, and foster business growth through immersive, experience-driven strategies. Recognizing the power of impactful partnerships, Imagination tasked me with developing a comprehensive strategy to elevate consumer perceptions of Vodafone. This initiative focused on leveraging strategic alliances and high-profile partnerships, including collaborations with Wasps Rugby and the SSE Hydro Arena in Glasgow, to drive deeper engagement and create meaningful, lasting connections with Vodafone\u2019s target audience.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||5px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font|500|||||||” global_colors_info=”{}”]<\/p>\n My Role<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font|500|||||||” global_colors_info=”{}”]<\/p>\n Tools<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”4px||10px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_line_height=”1.6em” global_colors_info=”{}”]<\/p>\n Experience Design<\/p>\n Product Design<\/p>\n Creative Strategy<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n Canva<\/p>\n Adobe Photoshop<\/p>\n Procreate<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”60px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_heading_font|500|||||||” text_font_size=”40px” text_font_size_tablet=”40px” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Market Research<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1.75em” global_colors_info=”{}”]<\/p>\n Data from Google Trends show <\/span>less than half the number of searches <\/span>for \u2018Vodafone\u2019 in the UK in comparison to competitors, such as \u2018EE\u2019.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-13-at-4.32.54\u202fPM.png” title_text=”Screenshot 2025-03-13 at 4.32.54\u202fPM” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This experience will target consumers who have switched from Vodafone recently by investigating the <\/span>demographics<\/span>, <\/span>competitors <\/span>and idiosyncrasies of <\/span>the Vodafone brand<\/span>.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_heading_font|500|||||||” text_font_size=”40px” text_font_size_tablet=”40px” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Deeper Insights<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|600|||||||” global_colors_info=”{}”]<\/p>\n Key Insight<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Innovation drives brand growth<\/span>, with brands perceived as high on innovation growing 7x faster than competitors (Kantar Brand Z, 2022).<\/span><\/p>\n With accelerating use of technology, <\/span>the pandemic has proved to be a catalyst for change.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|600|||||||” global_colors_info=”{}”]<\/p>\n Competitors<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n EE has created innovative and engaging events to illustrate the power of 5G while being very attractive to their target audience. For example, their Rudimental DJ parallel 5G event showcased the capabilities of 5G by streaming a live DJ set from multiple locations, creating a highly immersive and interactive experience.<\/span><\/p>\n <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|600|||||||” global_colors_info=”{}”]<\/p>\n Current Approach<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Until recently, <\/span>Vodafone have focused on conventional forms of advertising <\/span>which fails to target the correct audience in an ambitious or innovative manner.<\/span><\/p>\n Thus, it is essential to create a captivating and innovative experience to stand out.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|600|||||||” text_font_size=”40px” text_font_size_tablet=”40px” text_font_size_phone=”20px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Identifying Switchers<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-11.06.20\u202fAM.png” title_text=”Screenshot 2025-03-18 at 11.06.20\u202fAM” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Age of Switchers:<\/strong><\/p>\n The age composition of switchers in the UK skews younger, with 38% of this group likely to be <\/span>between the ages of 18 to 34 <\/span>when compared to 26% of the UK population (YouGov, 2022).<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||70px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-11.39.02\u202fAM.png” title_text=”Screenshot 2025-03-18 at 11.39.02\u202fAM” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_heading_font|500|||||||” text_font_size=”40px” text_font_size_tablet=”40px” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n SWOT Analysis<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||60px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/03\/Red-And-White-Simple-SWOT-Analysis-Graph.png” title_text=”Red And White Simple SWOT Analysis Graph” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_heading_font|500|||||||” text_font_size=”40px” text_font_size_tablet=”40px” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n How Do We Make an Impact?<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Throughout my academic journey in Psychology, I have developed a deep understanding of a range of theories and psychological principles that can be strategically applied to this initiative. Concepts such as the <\/span>halo effect, <\/span>tribalism, <\/span>emotional stimulation, and <\/span>social proofing, all provide a robust foundation for crafting a compelling and effective strategy. These psychological insights allow me to create a more impactful and resonant approach, one that aligns with the motivations and behaviors of the target audience.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”50px|20px|50px|20px|false|false” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”#5271ff” global_colors_info=”{}”]<\/p>\n Emotional Stimulation:<\/strong><\/p>\n Events that elicit heightened levels of emotion are consistently better recalled than neutral events (Cruciani et al., 2011)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”80px|50px|80px|50px|false|false” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”#5271ff” global_colors_info=”{}”]<\/p>\n Tribalism:<\/strong><\/p>\n The need to be a part of the in-group.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”50px|50px|50px|50px|false|false” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”#5271ff” global_colors_info=”{}”]<\/p>\n The Halo Effect:<\/strong><\/p>\n The positive impressions formed throughout the experience will provide opportunities for brand extension<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”80px|50px|80px|50px|false|false” border_radii=”on|20px|20px|20px|20px” border_width_all=”2px” border_color_all=”#5271ff” global_colors_info=”{}”]<\/p>\n Social Proofing:<\/strong><\/p>\n The willingness to follow the flock.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_heading_font|500|||||||” text_font_size=”40px” text_font_size_tablet=”40px” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Our Mission<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n 1<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][et_pb_icon font_icon=”||divi||400″ icon_width=”50px” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Organize an innovative experience <\/span>in line with current research<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n 2<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][et_pb_icon font_icon=”||fa||900″ icon_width=”50px” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Engage <\/span>audiences in an emotionally-driven way<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n 3<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][et_pb_icon font_icon=”||fa||900″ icon_width=”50px” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Increase subscriptions <\/span>to Vodaphone, while maintaining <\/span>brand loyalty<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_heading_font|500|||||||” text_font_size=”40px” text_font_size_tablet=”40px” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Timeline<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/03\/Colorful-Professional-Modern-Digital-Marketing-Plan-Timeline-Brainstorm.png” title_text=”Colorful Professional Modern Digital Marketing Plan Timeline Brainstorm” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_heading_font|500|||||||” text_font_size=”40px” text_font_size_tablet=”40px” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Join the Hunt Campaign<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n 95% of loyalty program users want to engage with the programs via virtual reality and other cutting-edge technology.<\/span><\/p>\n An AR treasure hunt in which audiences can engage with a new Vodafone app, available to everyone, to find past and present players of Wasps Rugby around their local area in order to win VIP tickets to the SSE Hydro Arena event.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-14-at-10.35.35\u202fAM.png” title_text=”Screenshot 2025-03-14 at 10.35.35\u202fAM” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This innovative AR experience will elicit a heightened emotion of <\/span>excitement<\/span>, which will then trigger <\/span>adrenaline <\/span>\u2013 both of which will create long lasting memories of the brand and the experience.<\/span><\/p>\n Moreover, by integrating facts about Vodafone throughout the hunt, such as their sustainability objectives, we can improve their brand image holistically.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_heading_font|500|||||||” text_font_size=”40px” text_font_size_tablet=”40px” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Welcome to the Club Event<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The event in the SSE Hydro Arena will be an immersive experience that integrates sport, technology, and culture.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/03\/speech-bubble.png” title_text=”speech-bubble” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”35%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n A short talk about Vodafone, <\/span>including demonstrations of the power of 5G with the haptic rugby tackle.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/03\/musical-note.png” title_text=”musical-note” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”35%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n James Haskell will perform a DJ set, followed by a short concert from Lewis Capaldi, a well-known Scottish artist.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/03\/vr.png” title_text=”vr” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”40%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Audiences will be given the opportunity to play a VR rugby game in small private booths<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”||fa||400″ icon_width=”50px” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Publicize on Twitter as it is an information-seeking platform.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”||fa||400″ icon_width=”50px” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Market on TikTok, as the audience is interested in music.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”||fa||400″ icon_width=”50px” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Livestream on Twitch which has an audience interested in gaming and technology.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_heading_font|500|||||||” text_font_size=”40px” text_font_size_tablet=”40px” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Conclusion<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n By crafting an emotionally charged and immersive experience, we have the potential to not only attract new Vodafone customers but also re-engage those who have previously switched to competing providers. This thoughtfully designed experience will position Vodafone as a cutting-edge, innovative brand that connects with consumers on a deeper, more personal level, transforming perceptions and strengthening brand affinity. By creating lasting positive impressions through this experience, we can foster long-term brand loyalty, while simultaneously opening doors for future opportunities in brand extension and expansion into new markets or product offerings.<\/span><\/p>\n <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_heading_font|600|||||||” text_font_size=”50px” global_colors_info=”{}”]<\/p>\n Thank You<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Imagination is a leading Brand Experience Agency with a mission to craft unforgettable memories, shape cultural narratives, and foster business growth through immersive, experience-driven strategies. Recognizing the power of impactful partnerships, Imagination tasked me with developing a comprehensive strategy to elevate consumer perceptions of Vodafone. This initiative focused on leveraging strategic alliances and high-profile partnerships, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-875","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=\/wp\/v2\/pages\/875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=875"}],"version-history":[{"count":40,"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=\/wp\/v2\/pages\/875\/revisions"}],"predecessor-version":[{"id":1312,"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=\/wp\/v2\/pages\/875\/revisions\/1312"}],"wp:attachment":[{"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}