{"id":685,"date":"2025-03-07T14:03:11","date_gmt":"2025-03-07T22:03:11","guid":{"rendered":"https:\/\/laurenadrienne.com\/?page_id=685"},"modified":"2026-01-28T20:56:15","modified_gmt":"2026-01-29T04:56:15","slug":"685-2","status":"publish","type":"page","link":"https:\/\/laurenadrienne.com\/?page_id=685","title":{"rendered":"LookLab"},"content":{"rendered":"

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Look Lab turns “will this actually go with anything I own?” into an immersive experience. It helps users make smarter, more sustainable fashion choices<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2026\/01\/look-lab-background.png” background_size=”contain” background_repeat=”repeat” background_last_edited=”on|phone” background_enable_image_tablet=”off” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font||||||||” text_line_height=”1.75em” custom_margin=”2px|||||” global_colors_info=”{}”]<\/p>\n

Fast-fashion is the second-biggest consumer of water and is responsible for around 10% of global carbon emissions.\u00a0<\/span><\/p>\n

Due to the inexpensive nature of fast fashion, individuals are frequently convinced to purchase new clothes or accessories even though they may never wear these items.<\/p>\n

This cycle of making unnecessary purchases<\/strong> can lead to a range of negative emotions known as ‘buyers remorse’.\u00a0<\/strong><\/span><\/p>\n

 <\/p>\n

<\/strong><\/p>\n

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Business Opportunities<\/p>\n

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This app would be the perfect tool for local thrift stores to display items for sale, and illustrate ways to style them. This app would also enable users to try these items with what is already in their closet.<\/span>\u00a0<\/p>\n

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Attract New Customers<\/p>\n

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Reduce Returns<\/p>\n

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Logic<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”2px|||||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_icon font_icon=”"||divi||400″ icon_width=”66px” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

<\/span><\/span>The social media aspect of this app enables users to gain a following which can be utilized to promote new products<\/span><\/p>\n

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<\/span><\/span>By enabling potential customers to try the outfit with items they already own, the rate of returns can be reduced<\/span><\/p>\n

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<\/span><\/span>Convince skeptics that they\u00a0will\u00a0wear this item – a positive purchase for reducing waste<\/span><\/p>\n

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User Research<\/p>\n

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<\/span><\/span>First, I surveyed 80 individuals who are interested in fashion.<\/span><\/p>\n

 <\/p>\n

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Target Audience:\u00a0<\/p>\n

<\/span><\/span>Women aged 18-35 who frequently purchase new clothing.<\/span><\/p>\n

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Next, I interviewed 6 of these participants, aged 18-29, to develop deeper insights.<\/p>\n

<\/span><\/span>I won\u2019t show you their faces, but with permission, I will show you their wardrobes. <\/span><\/p>\n

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I asked questions about:<\/p>\n

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Their interest in fashion<\/p>\n

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<\/span><\/span>Their shopping habits<\/span><\/p>\n

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<\/span><\/span>How they organize their wardrobe<\/span><\/p>\n

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Their goals and challenges<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_heading_font|500|||||||” text_font_size=”40px” text_font_size_tablet=”40px” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Insights<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/03\/date-night-outfit.png” title_text=”date-night-outfit” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”45%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/03\/upset.png” title_text=”upset” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”45%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/03\/shopping-cart-1.png” title_text=”shopping-cart 1″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”45%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

<\/span><\/span>Every interviewee reported that they frequently rewear the same few outfits\u00a0<\/strong><\/span><\/p>\n

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<\/span><\/span>Everyone admitted to feelings of guilt <\/strong>for not wearing the clothes they already own<\/span><\/p>\n

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<\/span><\/span>More than half reported that they spend more money when shopping online<\/strong><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/03\/low-price.png” title_text=”low-price” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”30%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/03\/closet.png” title_text=”closet” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”30%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

5 out of 6 prefer shopping online<\/strong> because it’s easier, quicker, and cheaper<\/p>\n

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<\/span><\/span>The two participants who said they are good at organizing<\/strong> their wardrobes rated themselves as more confident<\/strong><\/span><\/p>\n

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Empathy Map<\/p>\n

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Design Overview<\/p>\n

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Key Moments<\/p>\n

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Mindful design empowers users to be the innovators; using the product as a tool to help them achieve their goals.
<\/span><\/p>\n

Below are some of the moments I feel are most important based on my research and knowledge of psychology. Further research and testing would likely reveal more use cases.<\/span>\u00a0<\/span><\/p>\n

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AI Recommendations for Daily Inspiration<\/strong><\/p>\n

<\/span><\/span>By using technology to identify different items of clothing by color and pattern, the app is able to provide the user with recommendations according to their style preferences. <\/span><\/p>\n

This sets Look Lab apart from competitors that merely allow users to create collages of outfits.<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/03\/Community-4.png” title_text=”Community-4″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”70px||||false|false” global_colors_info=”{}”]<\/p>\n

Trending Opportunities<\/strong><\/p>\n

<\/span><\/span>The ‘Explore’ page integrates a social element to the app, and to the fashion world itself – allowing users to share their own looks, view whats trending, and see what their friends are wearing. <\/span><\/p>\n

With opportunities to go viral on the \u2018Trending\u2019 tab, users are encouraged to create more looks to promote themselves, their business, or utilzie the tab for paid influencer ads.<\/p>\n

\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|auto|-12px|auto||” custom_padding=”||101px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/03\/try-on-example.png” title_text=”try on example” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”70px||||false|false” global_colors_info=”{}”]<\/p>\n

Try On Feature<\/strong><\/p>\n

<\/span><\/span>Within the \u2018Explore\u2019 tab, users are even able to try on new items of clothing from other individuals with items that the user already owns. <\/span><\/p>\n

This is particularly important for reducing fast fashion waste because it encourages users to think about whether new purchases can be styled with items they already own, or whether they would require even further purchases.<\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|600|||||||” text_font_size=”40px” header_font=”|–et_global_heading_font_weight|||||||” header_font_size=”40px” global_colors_info=”{}”]<\/p>\n

Visual System<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|600|||||||” global_colors_info=”{}”]<\/p>\n

Color Palette<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-10-at-8.41.34\u202fPM-1.png” title_text=”Screenshot 2025-03-10 at 8.41.34\u202fPM” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”58%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|600|||||||” global_colors_info=”{}”]<\/p>\n

Iconography<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-11-at-5.52.34\u202fPM.png” title_text=”Screenshot 2025-03-11 at 5.52.34\u202fPM” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|600|||||||” global_colors_info=”{}”]<\/p>\n

Typography<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-10-at-8.49.07\u202fPM.png” title_text=”Screenshot 2025-03-10 at 8.49.07\u202fPM” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_heading_font|600|||||||” text_font_size=”50px” global_colors_info=”{}”]<\/p>\n

Thank You<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Look Lab turns “will this actually go with anything I own?” into an immersive experience. It helps users make smarter, more sustainable fashion choicesFast-fashion is the second-biggest consumer of water and is responsible for around 10% of global carbon emissions.\u00a0 Due to the inexpensive nature of fast fashion, individuals are frequently convinced to purchase new […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-685","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=\/wp\/v2\/pages\/685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=685"}],"version-history":[{"count":45,"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=\/wp\/v2\/pages\/685\/revisions"}],"predecessor-version":[{"id":1613,"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=\/wp\/v2\/pages\/685\/revisions\/1613"}],"wp:attachment":[{"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}