{"id":225,"date":"2025-02-28T22:46:23","date_gmt":"2025-02-28T22:46:23","guid":{"rendered":"https:\/\/laurenadrienne.com\/?page_id=225"},"modified":"2026-01-28T20:53:08","modified_gmt":"2026-01-29T04:53:08","slug":"kuwait-airways","status":"publish","type":"page","link":"https:\/\/laurenadrienne.com\/?page_id=225","title":{"rendered":"Kuwait Airways"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” disabled_on=”off|off|on” _builder_version=”4.27.4″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2026\/01\/Kuwait-Cover-pdf.jpg” title_text=”Kuwait Cover” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2026\/01\/Kuwait-Cover-3.png” custom_padding=”350px||350px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” width=”91%” max_width=”1544px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

As the sole UX Designer for Kuwait Airways, I redesigned their in-flight entertainment system to feel modern, intuitive, and engaging. I balanced brand identity with accessibility to create a seamless experience for a global audience<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|600|||||||” global_colors_info=”{}”]<\/p>\n

Previous Design<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/02\/KAC-REMIX-Final-Design-Overview-15Jul1915.png” title_text=”KAC REMIX Final Design Overview 15Jul1915″ align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Kuwait Airways’ previous GUI design was outdated and failed to provide a smooth, intuitive user experience. Additionally, the brand identity was inconsistent, with the logo missing throughout the interface.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”|600|||||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

My Design<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/02\/Kuwait-homescreen.png” title_text=”Kuwait homescreen” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

By creating a more modern design that accurately reflects the airline’s brand, passengers will enjoy a more seamless and engaging experience. This updated interface will not only improve usability but also strengthen the overall connection between the airline and its customers.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” custom_padding=”||0px|||” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_heading_font|500|||||||” text_font_size=”40px” text_font_size_tablet=”40px” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Research & Discovery<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” custom_margin=”||60px|||” hover_enabled=”0″ global_colors_info=”{}” text_text_color=”#5B5D5C” sticky_enabled=”0″]<\/p>\n

I met wi<\/span>t<\/span>h Kuwait Airways in person and through virtual meetings to acquire an in-depth understanding of their brand and align with project goals and constraints.<\/span><\/p>\n

To inform the redesign of Kuwait Airways\u2019 inflight entertainment system, I conducted a detailed competitor analysis of major airlines<\/strong>, including Emirates, Qatar Airways,<\/span> and Singapore Airlines. I assessed their user interfaces, content libraries, system performance, and additional features like seat integration and Wi-Fi access. <\/span><\/p>\n

I also explored how competitors incorporate regional content and personalized recommendations.<\/strong> Passenger feedback from various platforms helped me identify pain points and opportunities for improvement. This research enabled me to pinpoint areas where Kuwait Airways could innovate and elevate the overall passenger experience.<\/span><\/p>\n

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Competitor Analysis<\/p>\n

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Based on this research, I concluded that the redesigned IFE for Kuwait Airways should emphasize a strong brand identity<\/strong>, showcased through the consistent use of their signature blue color palette and the Blue Bird entertainment logo integrated throughout the interface. Additionally, to remain competitive with leading international carriers, it was crucial to incorporate culturally relevant features<\/strong> such as the dedicated <\/span>Islamiyat<\/em> tab and a <\/span>Discover Kuwait<\/em> widget.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” custom_margin=”-1px|auto||auto||”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_heading_font|500|||||||” text_font_size=”40px” text_font_size_tablet=”40px” text_font_size_phone=”15px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Design Overview<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/02\/Kuwait-homescreen.png” title_text=”Kuwait homescreen” align_tablet=”” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/02\/movie-player.png” title_text=”movie player” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/02\/kuwait-flight-info-2.png” title_text=”kuwait flight info 2″ align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/02\/kuwait-survey-.png” title_text=”kuwait survey” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/02\/kuwait-movies.png” title_text=”kuwait movies” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/02\/kuwait-music-player.png” title_text=”kuwait music player” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/02\/kuwait-bluetooth-3.png” title_text=”kuwait bluetooth 3″ align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/02\/kuwait-survey-2.png” title_text=”kuwait survey 2″ align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/02\/kuwait-split-view.png” title_text=”kuwait split view” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/02\/kuwait-flight-info.png” title_text=”kuwait flight info” align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/02\/kuwait-bluetooth-4.png” title_text=”kuwait bluetooth 4″ align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/laurenadrienne.com\/wp-content\/uploads\/2025\/02\/Kuwait-survey-3.png” title_text=”Kuwait survey 3″ align_tablet=”” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_heading_font|600|||||||” text_font_size=”50px” global_colors_info=”{}”]<\/p>\n

Thank You<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

As the sole UX Designer for Kuwait Airways, I redesigned their in-flight entertainment system to feel modern, intuitive, and engaging. I balanced brand identity with accessibility to create a seamless experience for a global audiencePrevious DesignKuwait Airways’ previous GUI design was outdated and failed to provide a smooth, intuitive user experience. Additionally, the brand identity […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-225","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=\/wp\/v2\/pages\/225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=225"}],"version-history":[{"count":37,"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=\/wp\/v2\/pages\/225\/revisions"}],"predecessor-version":[{"id":1609,"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=\/wp\/v2\/pages\/225\/revisions\/1609"}],"wp:attachment":[{"href":"https:\/\/laurenadrienne.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}